The new New

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"This book changes our view of the present and the future. 18 pioneers talk about our duty to start a new way of thinking. A completely new way of thinking."
Cornelius Tittel, Editor in Chief of the arts section of the WELT group

News and Dates

• • Prologue

    If at first an idea is not absurd, there is no hope for it. (Albert Einstein)
    
    Innovation is a topic that I constantly have to deal with, if only because of my profession as an IT entrepreneur. To preserve our success we have to constantly find future trends, integrate new technologies into our solutions and develop new products out of them. But how does innovation work? How does the new emerge?
    
    An answer to those questions can only be given by someone who is leading-edge in his or her field, who contributes to the future. Together with my team, the journalist Dr. Eva Karcher and the photographer Michael Dannenmann I talked to people from a wide variety of fields

    fields who were linked by one thing: their drive to go beyond the already existing and to abandon comfortable securities for passionate convictions. With those visionaries I started an intensive discourse about new thinking and pioneer spirit. Of course I could only meet a small selection from the circle of renowned leading intellectual forces who around the world create something new. I decided to meet those whose personal history touched me most. That is how came into existence an inspiring collection of conversations. So get started!
    
    Yours
    Ulrich Dietz

    

• • Leading intellectual forces
    from culture, business,
    science, and art
    on a new way of thinking
    as an opportunity for the future.

    Conversations
    
    Anousheh Ansari
    Antonella Battaglini
    Josh Bernstein
    Amar Bhidé
    Murat Günak
    Graham Hawkes
    Edwin Kohl
    Claudia Llosa
    Wayne McGregor
    Paulus Neef
    Susan Neiman
    Lisa Randall
    René Redzepi
    Tobias Rehberger
    Roberto Stern
    Peter Weibel
    Alasdhair Willis
    Ken Yeang

• • Anousheh Ansari

    Our nature itself
    is the origin
    of the new.

    

  • Anousheh Ansari,
    entrepreneur and space traveler

    She demonstrates how one can become successful by dreaming. Born in Mashhad, Iran, in 1966, the entrepreneur is the first woman to travel to space in a Soviet Soyuz spacecraft, at her own expense in 2006. Conquering the universe and the starry sky had been her passion since childhood, and after studying electrical engineering and computer science, she worked hard to achieve it

  • Anousheh Ansari

    People dream of
    the impossible,
    whether physically,
    mentally,
    or psychologically.

• • Antonella Battaglini

    We have to transcend
    our mental limits,
    otherwise we will have
    no future.

    

  • Antonella Battaglini,
    scientist, Potsdam-Institute for Climate Impact Research

    In the mid-1990s she moved from Italy to Germany for love. Born in Rome in 1963, she studied business management and was a manager in the pharmaceuticals industry before beginning a new career in Germany. At the Potsdam-Institut fur Klimafolgenforschung, she has devoted herself to renewable energies since 2001. The concept that she introduced to the public in 2007 was pioneering: the SuperSmart Grid

  • Antonella Battaglini

    Many experts
    are so close
    to the solution
    of a problem
    that they no longer
    see it.

• • Josh Bernstein

    Entrepreneurs
    are the explorers
    of the business world.

    

  • Josh Bernstein,
    American discoverer

    He combines in an ideal way an urge to explore and a thirst for adventure. Born in New York in 1971, Josh Bernstein studied anthropology, psychology, and Native American and Near Eastern Studies at the Cornell University in Ithaca, New York. He was only seventeen when he began studying survival in extreme conditions at the Boulder Outdoor Survival School (BOSS)

  • Josh Bernstein

    Exploration happens
    at the fringes
    of the known world

• • Amar Bhidé

    The desire to consume has an innovative element.

    

  • Amar Bhidé,
    economist

    He is considered as one of the leading experts on innovations in business. Born in Delhi in 1949, Amar Bhidé moved to the United States as a child with his family. Until 1977, he studied at the Indian Institute of Technology in Delhi, then went to the Harvard Business School where he received his MBA in 1979.

  • Amar Bhidé

    A little less
    fear of the future
    would do them good.

• • Murat Günak

    You need
    selfconfidence
    to risk new ventures.

    

  • Murat Günak,
    developer of a hybrid electric car

    He designed the dynamic body of the Mercedes SLR but Murat Gunak has also come up with new looks for cars by Peugeot and Volkswagen. Yet this high-flier spoiled by success, who was born in Istanbul in 1957, had a crisis of faith in 2007. On short notice, he left Volkswagen, the enormous company in Wolfsburg, and with a partner cofounded Mindset AG near Lucerne, Switzerland...

  • Murat Günak

    This means
    our industry needs to learn
    to make better use
    of its customersí creativity.

• • Graham Hawkes

    If you want to be
    innovative,
    you have to be
    willing to fail.

    

  • Graham Hawkes,
    designer of a deep sea vehicle

    The oceans have always fascinated him. But the trained engineer, born in London in 1947, first worked for the United Kingdom Atomic Energy Authority. There he discovered underwater defense technology and soon left for Plessey, where he was active in the underwater weapons unit in the 1970s

  • Graham Hawkes

    You can only
    be innovative
    with a small team.

• • The new New

    Ed. Ulrich Dietz
    German and English, two different editions
    DISTANZ Verlag,
    Order at www.distanz.de
    208 Pages, 21 x 27 cm
    linen hardcover, silver foil embossing
    49,90 EUR
    ISBN 978-3-942405-07-2 (german Edition)
    ISBN 978-3-942405-09-6 (english Edition)
    
    Extract